Sustainable Local Exploitation and Innovation on Meat Products Based on the Autochthonous Bovine Breed Jarmelista

The Jarmelista autochthonous bovine breed has a sustainable production and is part of the culture Portuguese territory, representing touristic attraction originating differentiated beef product that can only be found in particular region country. However rural livestock population evolution Portugal’s inland demonstrated great regression with consequences for environment nature conservation. In this context considering silvopastoral activity shaped natural areas mountain territories since its beginning, rethinking importance such become vital territory sustainability. perspective, work presents an analysis adaptation to current times, perceiving limitations, challenges, success potential, supported by data collection secondary primary sources. Despite natural, healthy, value meat, we observed still not recognised market or even producers. inability proving added within chain main cause businesses consumers sceptic disbelief potential economic tourism contribution. Several possibilities actions were identified contradict path.